Cookie Policy

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and understanding how you use our site.

How We Use Cookies

Dr. Maurizio Persico's website uses cookies for several purposes:

Essential Cookies (Always Active)

These cookies are necessary for the website to function properly and cannot be disabled:

Cookie Consent Management

• Name: persico_gdpr_consent
• Purpose: Stores your cookie preferences and consent choices
• Duration: 1 year
• Data Stored: Your consent preferences (analytics/marketing), timestamp, and version

Session Management

• Purpose: Maintains your session while browsing the website
• Duration: Until you close your browser
• Data Stored: Session identifier (no personal data)

Security Cookies

• Purpose: Protects against cross-site request forgery and other security threats
• Duration: Session-based
• Data Stored: Security tokens

Analytics Cookies (Optional)

These cookies help us understand how visitors use our website:

Google Analytics (if enabled)

• Names: _ga, _gid, _gat
• Purpose: Analyzes website traffic and user behavior
• Duration: 2 years (_ga), 24 hours (_gid), 1 minute (_gat)
• Data Collected:

- Pages visited and time spent - Device and browser information - Anonymized IP address - Referral source

• Privacy: IP addresses are anonymized, and no personal medical information is collected

Marketing Cookies (Optional)

These cookies are used for advertising and remarketing:

Google Ads Conversion Tracking

• Purpose: Measures the effectiveness of our advertising campaigns
• Duration: 30-90 days
• Data Collected: Conversion events (consultation bookings, contact form submissions)

Facebook Pixel (if enabled)

• Purpose: Tracks conversions and enables remarketing on Facebook
• Duration: 90 days
• Data Collected: Page visits, contact events, anonymized user behavior

Legal Basis for Cookie Use

Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we process cookies based on:

Essential Cookies: Legitimate interest (necessary for website functionality) Analytics Cookies: Your explicit consent Marketing Cookies: Your explicit consent

Your Cookie Choices

You have several options for managing cookies:

Website Cookie Preferences

Use our cookie preference center to:

• Accept or reject analytics cookies
• Accept or reject marketing cookies
• Withdraw consent at any time
• View your current cookie settings

Browser Settings

You can also control cookies through your browser settings:

Chrome: Settings > Privacy and Security > Cookies Firefox: Settings > Privacy & Security > Cookies and Site Data Safari: Preferences > Privacy > Cookies and website data Edge: Settings > Cookies and site permissions

Note: Disabling essential cookies may affect website functionality.

Third-Party Cookies

Our website may include content from third-party services that set their own cookies:

Google Services (Maps, Analytics, Ads)

• Governed by Google's Privacy Policy
• You can opt-out at Google Ad Settings

Social Media Plugins

• May set cookies for sharing and social features
• Governed by respective social media privacy policies

Medical Information and Cookies

Important: We never store personal medical information in cookies. Cookies on our website contain only:

• Technical identifiers
• Preference settings
• Anonymous usage statistics

Any medical information you share during consultations is handled separately under strict medical confidentiality protocols.

Cookie Data Retention

Essential Cookies: Deleted when you close your browser or after 1 year Analytics Cookies: Automatically deleted after 2 years Marketing Cookies: Deleted after 90 days or when you withdraw consent

International Transfers

Some cookies (Google Analytics, Facebook Pixel) may transfer data outside the UK/EU:

• Transfers are protected by appropriate safeguards
• Companies participate in certified transfer frameworks
• You can object to international transfers by declining these cookies

Changes to Cookie Usage

We may update our cookie usage to:

• Improve website functionality
• Comply with legal requirements
• Enhance user experience

Notification: We will inform you of significant changes through:

• Updated cookie consent banner
• Email notification (for newsletter subscribers)
• Website announcement

Your Rights

Under UK GDPR, you have the right to:

Access: Request information about cookies we use Rectification: Correct any inaccurate cookie preferences Erasure: Delete your cookie data Objection: Object to certain types of cookies Portability: Receive your cookie preference data Withdrawal: Withdraw consent at any time

Contact Information

Data Protection Questions: Email: privacy@persico.co.uk

General Inquiries: Email: info@persico.co.uk

Postal Address: Dr. Maurizio Persico London, United Kingdom

Complaints

If you're unhappy with how we handle cookies, you can:

1. Contact us directly using the details above
2. Submit a complaint to the Information Commissioner's Office (ICO)

- Website: ico.org.uk - Phone: 0303 123 1113 - Address: ICO, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Technical Information

Cookie Technology: HTTP cookies, localStorage, sessionStorage Security: All cookies use secure transmission where possible Encryption: Sensitive cookie data is encrypted Cross-site Protection: SameSite attributes prevent cross-site attacks

Definitions

First-party cookies: Set directly by our website Third-party cookies: Set by external services (Google, Facebook) Session cookies: Deleted when you close your browser Persistent cookies: Remain until expiry date or manual deletion Secure cookies: Only transmitted over encrypted connections